Our Co-CEO and Co-Founder’s Message
When I started my journey in the wholesale and retail industry in 1998 in New York City, we were all quite interested in the color trends that big brands exhibited at the major trade shows. We knew those would be the colors to incorporate in our own collections in order to keep them current and competitive.
Big brands have always had huge budgets to do research, but as smaller brands, we did not have the resources available to us until Pantone launched the Color of the Year in 2000. Then, we all waited patiently every year for the big reveal! This year, December 5th was the day that Pantone revealed the 2020 color of the year, Classic Blue.
Of course, the major fashion shows already knew this (and influenced the selection), which is why they were showing a lot of blue in their spring and summer 2020 collections.
I have always been fascinated by this process since the goal is to choose a color that represents the psyche of the world. Pantone selects the color by inviting a group of experts from all walks of life to bring one object of color that reflects the upcoming year's mood. They all enter a solid white room and start a discussion that takes several days until the color is chosen.
For all of you that design, craft or manufacture products, Classic Blue is now your best friend! Incorporate it into your new lines, blend it with your own colors, and if you want to create a full line of the trending colors of 2020, this information will help you.
I can't wait to see your products with this wonderful, calm blue that will lead us into a whole new decade.
Best wishes to you and yours!
Monica Peraza O'Quigley