Impact of dyes on the environment

Posted on August 27th, 2019

Impact of dyes on the environment

Impact of dyes on the environment

The fashion industry is a notorious contributor to the world's pollution problem. Even a process as seemingly simple as dyeing fabrics poses an immense threat to the cleanliness and sustainability of the world's water supply.

Many of the colors present in the wide range of today's fashion and fabrics, from t-shirts to fleece to denim jackets, are not natural. This means that those colors are synthetic, or man-made.

Stores and online platforms like ours, which focus on sustainable fashion, pay close attention to how their product's fabrics are dyed and the effects of those dyes on the environment.


There are two primary environmental risks when it comes to dyeing fabrics:

  1. Water Waste
  2. Water Pollution

There has been a long-held assumption that water is an essential component of dyeing fabrics. Frequently, more water is used than is actually needed, and, as a result, this water is wasted.

In addition to wasting water, the process of dyeing fabrics often pollutes the water supply. When the fabric is dyed, not all of the pigment adheres to the fabric, and runoff water is often released into local water sources. This causes visible and colorless water pollution that contaminate waterways.


Sustainable shoppers need not avoid colored clothing altogether. There is a large selection of affordable eco-friendly clothing on the market to help you practice socially responsible shopping.

Kozm, a men's yoga brand, avoids reactive dye chemical as part of their commitment to running an environmentally and socially responsible business. Kozm focuses on reducing water in their clothing by working with upcycled cotton clothing to cut and sew scraps into quality yarns; this process uses 99% less water than traditional methods!

Companies like Wolven Threads combat the presence of deposits in our waterways by using recycled plastics in their PET fabric. Even with recycled plastics, they are able to create incredible colors and textiles that rival their less-sustainable competitors. The use of post-consumer waste in their clothing keeps plastic out of landfill and oceans.

A quality garment should be as good for you as it is for the environment. Practice eco-friendly fashion by wearing clothes that make the world a better place.

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