Take Your Ecommerce Photography To The Next Level

Posted on November 8th, 2019

Take Your Ecommerce Photography To The Next Level

Take Your Ecommerce Photography To The Next Level

Take Your Ecommerce Photography To The Next Level


Did you know that over 90% of our purchasing decisions are made by visual appearance alone? This rings particularly true when shopping ecommerce, as photography and descriptions are all customers have to go on before placing an order with a particular company for a particular product. With this in mind, it’s easy to see how important high quality ecommerce photography really is, especially when you want your visitors to take as much interest in your products as you do.


Knowing how to approach your ecommerce photography is important, and there are a few tips that can make delving into this realm a whole lot easier.


Tips For Effective Ecommerce Photography


With these tips in your back pocket, you can approach your product photography in a more effective manner. The things you need to keep in mind when it comes to your product photography are:


  • Keep it high quality – A high quality photo is one of the most important things you can have to represent your products in an online space. Customers shouldn’t just have a good look at your product from a distance, they should be able to zoom in on the product to see the quality and care that has gone into its construction. With high quality photos that get into those nitty gritty details, customers are left feeling confident about their purchasing decision.


  • Use consistency within product lines – Representing a myriad of different lines and options is a great way to attract a wide number of consumers. However, you’ll want consistency within these lines so that customers get a real feel of the unity between them. When photographing specific lines, keep photography angles and themes the same within the line to provide a unified feeling.


  • Make use of multiple views – A customer is going to want to go into their purchasing experience as knowledgeable as possible. Before shelling out the money for a purchase, they’ll want to really get to know the product they’re purchasing. Making use of multiple views in your product photography lets your customers get to know your products from every angle possible.


  • Show how your products are used – If you’re taking photos of a jacket, your customers will want to see how that jacket looks while on and out and about. If you’re taking photos of a couch, customers will want to see how the couch looks being used in a fully furnished room. When you show photos of products in use, you show customers a first-hand look into what their product experience will be like.


Better Photos Lead To Satisfied Customers


With the very best product photos on your side, you can rest assured your customers will be satisfied with the purchases they make from you. What you do when you invest in your product photos is invest in your customer experience, which is something your customers will appreciate as they know they can buy from you with complete confidence. The customer experience starts with the photos, and it’s your job to ensure you make a great first impression.

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