Sustainable fashion has become something of a buzzword in recent years, and for good reason. Fast fashion had become a major trend in the early 2010s, with shops focusing on cheaply made clothes made to last around a season or a few washes. These fashion pieces focused largely on trends or trendy pieces, and they weren’t meant to withstand the tests of time or wear. What happened to these pieces after a season was through was of no concern to fast fashion brands, and they began filling up landfills all across the United States. The processes to make these pieces were damaging to our planet, and the disposal of them only furthered the destruction.
With a higher focus on green living and eco-friendliness, fast fashion began to fall out of favor and sustainable fashion moved into its place. Sustainable fashion focuses on longevity, classic styles, and construction made to last, while the creation of these pieces focuses on methods that don’t harm environments or ecosystems. With sustainable fashion, we can begin to correct some of the wrongs committed by the fast fashion trend of the past 10 years.
The Top 3 Reasons Why Sustainable Fashion Is Important
Sustainable fashion has a vast array of benefits when compared to fast fashion. The top 3 reasons why sustainable fashion is important to a healthier world are:
- Save natural resources – 97% of the materials used to make clothing are new materials, with only 3% of materials considered recycled. This calls for around 98 million tons of resources, including oils to make synthetic fibers and fertilizers to grow cotton to make into clothing. Sustainable fashion is built to last, and some is made using primarily recycled materials to cut down on needed resources. The longer clothing lasts, the less natural resources will be needed to create new pieces.
- Sustainable fashion uses less water – Water is one of the most important natural resources in the world and one that is in short supply for too many. It can take more than 2,000 liters of water to mass-produce a single cotton T-shirt, which means less water for those who really need it. Sustainable fashion uses sustainable manufacturing processes and lasts for much longer, meaning there is less need for more production.
- Do away with child labor – According to UNICEF, more than 170 million children around the world are involved in some form of garment work. Sustainable fashion comes from artisans and professionals that do not employ child labor, instead opting for sustainable practices that help the planet and the people who live on it. Sustainable fashion is ethical fashion.
Sustainability For A More Beautiful World
A beautiful world is a world anyone would want to live in, but true beauty is found through sustainability. With sustainable fashion, you can feel good about the clothes you’re in, and you can feel good while you’re in them. If you’re looking for your next sustainable staple piece, see what we have in store at The Etho today.