The Etho Stories

Capsule Couture Be Fashionable Even With Just Choice Clothes

October 2nd 2020

More is less has been the battle cry of minimalism, whether it is in art or clothing. Yet there is one more area where this motto shines, which is the field of fashion. During this time, when fast...

September Brand Marketing Update

October 1st 2020

Hello and welcome to October! Our marketing team at The Etho has been hard at work in September again, and we are excited to share with you new initiatives and messaging we introduced last month. As...

Alexandria Main - Seller Feature

September 30th 2020

Alexandria Main is a woman empowering, gorgeous loungewear brand that puts Cambodia Women on economically stable paths. Continue reading on what makes Alexandria Main so special, or browse their...

The Etho Black Owned Brands: ENZI

September 29th 2020

We are happy to introduce a new Etho series featuring our Black Owned Brands.  Today, we sit down to interview one of the founders of ENZI, Azariah Mengistu.   ENZI is a premium footwear brand...

The Etho Black Owned Brands: Greenstitch Fashions

September 28th 2020

We are happy to introduce a new Etho series featuring our Black Owned Brands.  Today, we sit down to interview the owner of GreenStitch Fashions, Anisa Kelso.   GreenStitch Fashions is a unique,...

365 Opportunities to Make Sustainable Life Choices

September 28th 2020

Most years have 365 days, which means that there are well over 365 opportunities to make sustainable life choices. Now, it's unrealistic to assume that you can take 365 unique steps. But, if you...

Global Poverty in 500 Words

September 25th 2020

One of The Etho's central goals is to learn about, and to help educate others on, the issues at stake in Fast Fashion. At its core is the issue of global poverty. There is no way that the problem...

Alta Andina - Seller Feature

September 23rd 2020

Alta Andina provides beautiful leather accessories made with nature in mind. They support the local communities of the Andes region and love to help out the environment of the local area. Read...

Thinking Outside the Mug with Fair Trade

September 21st 2020

Fair Trade Coffee Today Accounting for a quarter of all retail sales and nearly half of all producers in Fair Trade, coffee is undoubtedly one of the most well-known Fair Trade commodities sold...

Sydney Talks Sustainability

September 18th 2020

Hi, I’m Sydney Sherman, Co-CEO and Co-Founder of The Etho.  On behalf of The Etho, I hope that you’re staying safe during these crazy times.