The Etho Stories

Deivee

September 16th 2020

Deivee is an Indian based fitness clothing brand that believes in ethical practices and empowers Indian women to live a healthy and active lifestyle. Keep reading to learn more about their amazing...

Why Fast Fashion Breaks Our Hearts But Slow Fashion Feels Like it Breaks Our Banks

September 14th 2020

Like most conscious consumers, I try to be deliberate about where I spend my money. A primary aspect of sustainable living, after all, is buying less. Yet, when it's time to buy, I find that...

Worthwhile Wages: The Struggle to Pin Down Fair Payment

September 11th 2020

The basic goal behind Fair Trade is simple enough: consumers want their goods to be produced according to the same standards of respect for human life that they uphold in their own lives. To make...

Agaati- Feature Story

September 9th 2020

Agaati produces original and bold designs inspired by their culture and history. Agaati's collection is made in India by skilled artisans. Shop their collection, and learn more about how they...

Fast Consumption Reveals Americas Need to Slow Down

September 7th 2020

STATUS QUO Fast Fashion makes trends quickly and cheaply available to consumers. This status quo is applicable across industries too: Fast Food, Fast-Paced work, Fast and Furious...

Shop Sustainable Fashion Without Breaking The Bank

September 4th 2020

For the fashion-conscious, fast fashion is an affordable way to emulate the visions of the world’s greatest fashion designers. The biggest hindrance for people who want to shop sustainable fashion...

The Many Myths about Fair Trade

September 2nd 2020

In spite of beginning more than four decades earlier, the Fair Trade movement has really taken off in the 21st century. Over 90% of UK consumers now recognize the Fairtrade International product...

August Brand Marketing Update

September 2nd 2020

Hello and welcome to September! Our marketing team at The Etho has been hard at work in August again, and we are excited to share with you new initiatives and messaging we introduced last month....

The Fashion Construction That Can Help To Save The World

August 31st 2020

The way we’ve grown used to consuming fashion has had a serious environmental impact on our planet. As we grow more aware of the state of our planet, and how our impacts damage the world we live...

Fashion Industry Facts To Convince You To Switch To Sustainable Fashion

August 28th 2020

In the last decade, the fashion industry has been under pressure to be more sustainable. While some brands have heeded the call of environmentalists to make their processes more sustainable, there...