The Etho Stories

How to Make Ethical and Sustainable Fashion Choices

July 22nd 2020

If asked whether they prefer to be “ethical” and “sustainable” in their everyday choices, almost everyone will answer with a “yes.” But what do those words really mean? And, more specifically,...

What is Social Entrepreneurship?

July 20th 2020

Entrepreneurial innovation is one of the most powerful forces shaping the modern world. The results are all around us. From smartphones to social media to streaming services, the creations of...

Keeping Fair Trade Fair

July 17th 2020

At the heart of the Fair Trade movement is a phrase first uttered 50 years ago: trade, not aid. This saying expresses a simple but powerful idea: that consumers can best empower marginalized...

Zero Waste Beauty Products for a Green Routine

July 15th 2020

Zero Waste Beauty Products for a Green Routine We have all heard why plastic straws should be replaced with metal straws, and we have heard mention of a variety of other ways we can help minimize...

Conscious Consumerism is Legit

July 13th 2020

A little over a year ago, sustainable fashion and environmental activist Alden Wicker published an article with a rather bold headline: Conscious Consumerism is a Lie. In her article, Wicker lays...

Finding Friends In Fashion

July 10th 2020

If you're someone who likes to be a trend-setter and believes in creating a new kind of status quo, you're in the right place! We are here to help you learn about ethical and sustainable fashion...

What Does The Future Of Fashion Look Like?

July 8th 2020

I don't have the answers when it comes to what I'm going to wear tomorrow, let alone what the trends will be 365 days from now. I know, however, that I can count on the fashion industry to...

The Big Problem With Microplastics

July 6th 2020

Frequently, the smallest actions can make the biggest differences and the tiniest thorns can be the largest pains. This is the case with microplastics. Microplastics are small plastic pieces less...

The Real Cost Of Fast Fashion

July 3rd 2020

Fast fashion has become increasingly popular in the last decade. As consumer demand increases for affordable, trendy clothes, the market has responded. Fast fashion retailers have been popping up...

Back to Basics Why Responsible Fashion Should Be The Next Biggest Trend

July 1st 2020

Every year ushers in a new trend. Sometimes, trends come in go mid-year, calling for a change in wardrobe altogether. As more shoppers and fashionistas see the beauty in movements like upcycling,...