Nightswim- Feature Story

Posted on August 2nd, 2019

Nightswim- Feature Story

Nightswim- Feature Story

Nightswim develops and applies ethical principles to their designs to bring consumers a collection that cares about the environment. They value people and the planet over profit. Learn more about their passion by reading the interview below. And don't forget to shop Nightswim's products

What drove you to start your business?

My mother raised me and my 3 siblings on her own, she hustled hard and somehow always managed to be very present in our lives. The freedom in her schedule and power to run a business on her own terms influenced me as a kid — this drive runs in my blood.

I followed my interest in fashion, attended FIDM and proceeded to work in the field for 10+ years. I learned so much from all the positions I held and one day I felt ready to embark on my own endeavor and pursue something more fulfilling. Making pretty clothes that made people momentarily happy wasn’t enough.

It wasn't entirely clear what that venture would be. I had always been called to live in a beach environment, so I risked it all and followed my gut to Bali, and now Costa Rica. It ended up being the best decision! It gave me space to conceptualized and create a lifestyle brand that merged a simple beach life, appreciation for nature, and the spark of the city life via my creative outlet that I find to be fulfilling because it is mindful.

What made you decide to start producing ethically?

I've had the opportunity to work in various facets of the fashion world and been exposed to some "dirty" truths which don't sit well with me. I knew that if I was to start Nightswim, I had to make it represent my personal values. I didn't need to add more pressure to mama Earth or exploit garment workers to create a brand. Making a collection that people liked wasn't enough and it never will. I want to make sure everything profited is responsibly-earned and for me, that means applying eco-friendly and ethical practices to my business. In a way, it's my responsibility to expose these "dirty" truths and deliver a responsible product that people truly love.

What was the most difficult part of starting and running your business?

Oh boy! This could possibly be the longest answer, but I’ll make it short. Everything about developing a sustainable fashion piece is difficult. We played a game of trial and tribulations the whole way. It started with sourcing, sourcing the most ethical Los Angeles manufacturer that aligned with our vision, sourcing fabric that had sustainable qualities and also functioned well for the beach, discovering which printing method was the best with the fabric developed, then having to start all over again many times. Testing dying processes and then finally coming to the realization that 100% sustainability is not achievable. Accepting that we are all a work-in-progress — committing to developing as mindfully as possible was what we had to settle with.

What has been the most rewarding outcome of your business?

To find that perseverance pays off! Even when taking the easy non-sustainable shortcut was so tantalizing, we stuck it out. Going against odds is challenging but the most rewarding! Being able to touch a responsibly-made product that indeed followed the utmost ethical and eco-conscious standards is gratifying and knowing that it’s possible for our business life to reflect our values is just as fulfilling. But mostly, we’re super thankful that our message resonates with a community that we were not sure was out there. We took a big risk to make a product that costs more and takes longer to create but happy to witness others share the same common values regardless if convenience is compromised.

What is your company’s mission?

Nightswim was created to bring fashionable beachwear that not only makes people feel effortlessly cool and comfortable in their own skin but also to ignite conscious consumerism. With a promise to make mindful choices every step of the way, from designing to packaging, Nightswim ethos value the planet and people over profit.

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