Rosemira is a holistic skincare brand, founded and operated by Dr. Mira Herman. Dr. Mira understands the importance of health when it comes to your skin, and believes people should feed their skin just as they do their bodies. She is on a mission to educate her community about proper, natural skincare and share the resources to achieve healthy skin. We had the opportunity to chat with Dr. Mira about Rosemira Organics.
What drove you to start your business?
I followed my youthful calling for holistic medicine and received degrees in Chiropractic and Acupuncture, as well as certified credentials in herbal medicine, nutrition, and deep-tissue massage. While studying chemistry, I understood that one can't use herbs and essential oils to create any formula used internally or topically based on science alone. Trying to decipher the Sacred Essential Oils of Myrrh and Frankincense via traditional chemistry is doomed to fail.
After years as a holistic doctor, when clients starting asking about my skin and complained about reactions to their skincare products, I felt a calling to move my focus towards the skin. I always liked making things and this was a natural progression. Crafting my skincare line is my passionate artistic endeavor inspired by deep intuition anchored in decades of practice. My love for what I do shows in the formulas I produce--they have personality and convey the nurturing I'm compelled to share. As a woman of a certain age, I want my skin to continue being soft and fragrant, and I want the same for all women.
Who are your employees or your artisans?
We are a small company. I am the founder, formulator and manufacturer. I also handle customer care and all aspects of purchasing, website management and so on. I have two women assisting me in filling containers and packaging the final product for shipping.
How did you find them?
I expressed a need one day at a group lunch how I just had no time to meet for lunch. A person pulled out his mobile and said, “I think I have the perfect person for you- my wife.” Janet arrived for an interview the next day, and she’s been working full time ever since, going on 2 years. The second employee came in a similar manner.
What do they mean to you?
They mean team, support, caring & sharing. I cannot imagine how I managed to work without them all these years and shudder to think there is a possibility I might have to in the future.
What made you decide to start producing ethically?
That was just a natural part of my holistic practice.
What impact has your business had on your community?
I sell in local stores and fairs. While doing that I get to interact with people directly and offer advice about product ingredients. We’ve done many product donations to homeless shelters, to northern California fire survivors, to local women’s organizations, and others. We’ve also had a chance to donate to local schools and to speak to teenagers who are either struggling with Acne or are starting their journey into incorporating skincare into their routines. It is my mission to educate them not to fall prey to marketing ploys taking advantage of false ideas that are prevalent about beauty. I also urge them to consider their skincare as a part of their entire healthcare and lifestyle and therefore to use pure, simple and non-toxic ingredients. I love the personal interaction and I love sharing. My own skin is a testament that you can use pure products and see remarkable results.
What was the most difficult part of starting and running your business?
Long 16- hour days and juggling financial balls. Learning to do jobs one has no education or knowledge about and that are not part of my skillset. Learning to manage other people to support me and managing inventory. And another one curtailing my inherent impulse to develop more products in light of the cost of time, energy and money that it takes to launch each and every new product.
What has been the most rewarding outcome of your business?
Seeing women who have struggled for years with expensive products that had not delivered the results they wanted, finally, feel relief that they found the line that will support them. There is such a burden lifted when the search is over. Also, by having women reach out to me for personal consultations, I am able to connect with them more personally even if they are on the other side of the world. When someone writes me a heartfelt e-mail it makes all the hard work worthwhile.
What is your companies' mission?
To educate people about proper skincare and offer pragmatic and affordable solutions. I want to make sure people know they have options that work. I want them to know there is no need to compromise health for the sake of beauty and that beauty is a representation of their health—both body and soul. That there is no need to spend $600 or more for a jar of cream which is mostly fillers and non-active ingredients, not to mention toxic ingredients in the search for that elusive youth serum. I want people to know that skincare is ultimately part of the puzzle and it is feeding your skin as you feed your body by eating healthy, drinking water and exercising and the soul by whatever speaks to you. That skincare is healthcare.