Prioritizing sustainable work to female artisans, Zeki Learning provides educational toys that help children with cognitive development. Read more on what makes Zeki Learning many parents choice, or view our selection of Cognitively friendly toys.
What drove you to start your business?
Child's Cup Full was founded in 2008 as a student-led initiative at the University of Oklahoma. Dr.
Janette Habashi, Associate Professor in educational psychology, started Child’s Cup Full (Zeki
Learning’s parent non-profit organization) with her students as a small fundraising initiative to support
grassroots education programs for refugee children in the West Bank. The organization later evolved
from a fundraising effort to a social enterprise focused on women's economic empowerment. It
became clear that if CCF & Zeki Learning could create job opportunities for refugee and
disadvantaged mothers, they would be able to provide for themselves, their children, and their
communities because we know that empowering women has a ripple effect.
Who are your employees or your artisans?
Our artisans are low-income, refugee mothers living in Zababdeh, a small village in the northern West
How did you find them?
Our artisans approached us while we were fundraising in the West Bank. They were seeking an
opportunity for employment and from this need, Zeki Learning was born.
What do they mean to you?
Our artisans mean everything to us! They are the reason we started Zeki Learning and it’s sister
What made you decide to start producing ethically?
As Zeki Learning was created to empower women, producing ethically has always been the only
What impact has your business had on your community?
Zeki Learning has had a tremendous impact on the lives of our artisans and their families. The
women who work for us are more independent and better able to care for their family members. Other
women in the community have heard about our mission and approach us looking for work. As the
business grows, we wish to have a greater impact on the community by hiring more women artisans.
What was the most difficult part of starting and running your business?
Starting and running a non-profit business has been a constant challenge. Our founder has a
background in psychology and education, not business. So, there have been a tremendous amount of learning curves. Luckily, we have had a great amount of support!
What has been the most rewarding outcome of your business?
The most rewarding outcome of our business is knowing that our work has an immediate impact on
the lives of our artisans! Additionally, it’s so encouraging to see Zeki Learning’s handmade
educational resources contributing to the development of the children who use them.
What is your company’s mission?
Our mission is to create train and employ refugee and low-income mothers to make beautifully
handcrafted educational product high quality learning materials for preschool age children that
support cognitive development and language learning.
Faire.Shop strives to bring 100 million women out of poverty.
Please help us estimate the impact of Faire.Shop’s network by sharing the number of women who you are supporting. We appreciate whatever input you can offer to aid our estimates—a rough guess is better than nothing.
o How many women do you help employ through your supply chain? 60
o How many men do you employ through your supply chain? 0
o How many women do you assist OUTSIDE of employment through education, training,
sponsoring, mentoring, charity, or other beneficial means? (Please explain)
were trained in making Zeki Learning toys.