September Brand Marketing Update

Posted on October 1st 2020

September Brand Marketing Update

October 1st 2020

Hello and welcome to October! Our marketing team at The Etho has been hard at work in September again, and we are excited to share with you new initiatives and messaging we introduced last month. As always, we want you to know that The Etho is here to be a partner and voice for you, all of our amazing brand partners, who are doing so much good in the world! Take a look at the September Marketing Team's efforts and if you have any questions, ideas or would like to be featured, just let us know by filling out the form below.

With kindness... Debi Steigerwald - Chief Revenue Officer

JULY MARKETING HIGHLIGHTS (4)

SEPTEMBER EMAIL MARKETING CAMPAIGNS

The Etho email campaigns in September featured many brands and important topics. For consumers we shared our thoughts from our founders on Women's Equality Day and introduced conversations with our Brands' founders in video interviews with Monica Peraza O'Quigley, our Co-Founder and CO-CEO. 

Sept Email

Featured Brands in September email campaigns:

Reeta & Juneja Meghan Evans Bit of Meraki
Artisane NYC 82 Degrees  

 

SEPTEMBER SOCIAL MEDIA

The Etho is active on Instagram, Facebook and Twitter! Here are the metrics for campaigns last month:

Audience 12,714
Posts 74
Impressions 15,458
Likes 944
Shares 1

Featured Brands 

Artisane NYC Bastet Noir Reeta & Juneja
Dreamer & Co. Meaghan Evans A Perfect Nomad
82 Degrees Darzah Designs Carry Courage
Vurusha Skincare Ohrna Tawast Clothing
Nairian Dezen  Newly Goods
Arlokea AGAATI DEVIEE

 

 

Check out some of our highest engaging IG posts from September:


SEPTEMBER THE ETHO IG

SEPTEMBER BLOG POSTS

At The Etho we are focused on education and information for the consumer, whether they are already a conscious consumer and focused on ethical and sustainable products, or if they are just beginning the journey and want to learn about fast fashion or how wages impact the makers, designers and artisans creating the goods. Here's the September featured topics from our blog-

  • Sydney Talks Sustainability 
  • The Many Myths About Fair Trade
  • Shop Sustainable Fashion Without Breaking the Bank
  • Fast Consumption Reveals America Needs to Slow Down
  • AGAATI - Feature Story
  • Worthwhile Wages: The Struggle to Pin Down Fair Payment
  • Why Fast Fashion Breaks our Hearts but Slow Fashion Feels like it Breaks our Banks
  • DEIVEE - Feature Story
  • Thinking Outside the Mug with Fair Trade
  • Alta Andina - Feature Story
  • Global Poverty in 500 Words
  • 365 Opportunities to Make Sustainable Life Choices
  • Alexandria Main - Feature Story
  •  

 

SEPTEMBER WEBSITE DATA 

Average Time on Page 4:22
Page View Depth 6.03 pages
Sessions per User 1.33
Bounce Rate 5.18%
New Users 1755

 

We are tracking the top categories visited on TheEtho.com and we're sharing the key information for September:

  • Home Goods - Candles
    Women's Clothing - Dresses
  • Women's Clothing - Accessories
  • Beauty - Skin Care
  • Jewelry - Women's 
  •  
september website data

 

Please feel free to send any questions to marketing@theetho.com and we are happy to assist!

If you would like to be added to our editorial calendar (we do cycle through all our Brands) just fill out the form below!