Hi, I’m Sydney Sherman, Co-CEO and Co-Founder of The Etho. On behalf of The Etho, I hope that you’re staying safe during these crazy times.
Today I’m talking to you about how brands can be sustainable in 2020. The definition of sustainability is: avoidance of the depletion of natural resources in order to maintain an ecological balance. With that being said, there are many ways to be sustainable: from the materials you use for your products and packaging, to the way you dispose of and prevent waste.
At The Etho, we use what we call “Value Labels” on each product page. These labels show why that particular product is ethical or sustainable. Let’s talk about some of the labels that you will see on many of our sustainable brands:
- Recycled Materials: These items are made with components sourced from waste materials, to minimize the use of virgin raw materials.
- Sustainable Materials: Items made in an eco-efficient, closed loop process/from innovative zero impact materials or natural materials that have a minimal environmental impact, such as TencelTM, Monocel, Orange fiber, Piñatex, modal, hemp, bamboo, linen, organic cotton etc.
- Sustainable packaging: Items that are sustainably packaged come in reusable containers or are shipped in minimal or eco-friendly packaging.
- Vegan: The seller has confirmed that their vegan items are made without the use of any animal products or byproducts.
The Etho is a virtual company, meaning we all work in different places and only communicate over the phone/video call unless we need to meet in person for something. We have team members all across the U.S and one international employee as well. This is something that we do to offset our carbon footprint: none of us drive to work, and we don’t have an office building, so inevitably we don’t pay for ongoing electricity etc.
Sustainability is hugely important to us at The Etho, and we are always looking for ways to improve and so are our brands! Check out our most recent annual impact report so you can dig into our practices.
If you have any questions or feedback on our sustainability practices, you can email us at firstname.lastname@example.org or complete the form below!