The Etho Stories

Thinking Outside the Mug with Fair Trade

September 21st 2020

Fair Trade Coffee Today Accounting for a quarter of all retail sales and nearly half of all producers in Fair Trade, coffee is undoubtedly one of the most well-known Fair Trade commodities sold...

Worthwhile Wages: The Struggle to Pin Down Fair Payment

September 11th 2020

The basic goal behind Fair Trade is simple enough: consumers want their goods to be produced according to the same standards of respect for human life that they uphold in their own lives. To make...

The Many Myths about Fair Trade

September 2nd 2020

In spite of beginning more than four decades earlier, the Fair Trade movement has really taken off in the 21st century. Over 90% of UK consumers now recognize the Fairtrade International product...

How Mindful Buying Benefits the Consumer

August 10th 2020

Visit the website of any Fair Trade, eco-friendly, or otherwise sustainability-oriented business, and you can find tons of information about how making ethical purchases helps struggling people...

Keeping Fair Trade Fair

July 17th 2020

At the heart of the Fair Trade movement is a phrase first uttered 50 years ago: trade, not aid. This saying expresses a simple but powerful idea: that consumers can best empower marginalized...

Conscious Consumerism is Legit

July 13th 2020

A little over a year ago, sustainable fashion and environmental activist Alden Wicker published an article with a rather bold headline: Conscious Consumerism is a Lie. In her article, Wicker lays...

Heidi Discusses Ethical & Sustainable Certifications

May 29th 2020

  Hi, I am Heidi, the Director of Verification at The Etho. We work closely with our current brand partners that offer their products on our ethical marketplace and many have requested more...

The Supply Chain Can Be Bananas!

April 30th 2020

WhoWhatWear has deemed 2018 the year of the banana, and not just in terms of what we eat (although, over 100 billion bananas are consumed each year worldwide!). If it's the year of the banana,...